Marketing

BA (Hons) in Marketing

Programme Introduction

Marketing is essential for any business or organization that wants to succeed in the marketplace. Marketing combines creativity with analytical skills to understand how the customers would react, and how to reach out to them. Marketing is fundamentally about promoting the value of a thing/person to one or more people. It draws on the knowledge of psychology, anthropology, and even politics to anticipate what customers will need and generate the leads so that the sales team can follow up on them to close the deal.

Our Marketing degree program adopts a case-based perspective, focusing on the applicability of theory to everyday marketing activities, and prepares students for a marketing career.

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Programme Learning Outcomes

A. Knowledge

PLO1. Demonstrate sound understanding on the roles and functions of marketing in organisations within the context of the local and global business environments

PLO2. Apply knowledge and understanding in marketing theories, concepts and principles to apply and analyse in business and non-business situations;

PL03. Demonstrate sound understanding on the roles and responsibilities of marketers to be effective contributors as individuals and in teams in organisations.

B. Cognitive Skills

PLO4. Use the marketing knowledge and skills taught in lessons and practices with attention to detail;

PLO5. Apply accounting knowledge and skills with confidence and professionalism in case studies, projects, and practical situations.

PLO6. Analyze, evaluate and solve structured and situational marketing issues and problems through critical thinking, and logical sound reasoning;

C. Interpersonal Skills and Responsibility

PLO7. Demonstrate effective communication and interpersonal skills to influence and operate as a team leader;

PLO8. Display good personal discipline, time management, and teamwork skills to achieve desired outcomes (shown in assessment results).

To enter EAMU, students are required to provide the required documents and meet the criteria for admission as follows:

a) Admission documents requirements

- Completed Application Form
- Payment of application fee
- Copy of Baccalaureate/Certificate of National High School Exam/Equivalent Certificate (Officially stamped & approved by communal authority)
- Copy of Transcripts
- Copy of IELTS/TOEFL/Equivalent English Proficiency Certificate (if any)
- Copy of Birth Certificate/National ID
- Copy of Passport for International students or Below the age of 18
- Recent Passport-size (4×6) Photographs (back is written with name and DOB)

b) Academic requirements for admission to Year 1

- Possess a Pass in the National Bac II Qualification;
  OR
- Hold an equivalent certificate to High School level e.g. GCE ‘A’ level.
  AND
- Attain a minimum English proficiency of IELTS 5.5 or equivalent e.g. TOEFL or Cambridge English accepted to gain direct entry into Year 1 of a degree course.
  OR
- Other academic qualifications, including Diploma, that are approved by MoEYS for entry into degree study.

c) Academic requirements for Transfer-in students into Year 2

- • Possess an accredited Degree Foundation Year certificate;
  AND
- Attain a minimum English proficiency of IELTS 6.0 or equivalent
  OR
- Attain an English proficiency of IELTS 5.5 before entering the Foundation Year course in the previous institution, AND complete a full year of Foundation year study taught in English medium

*Note: all Transfer-in applications need to be approved by MoEYS and may result in additional bridging subjects of Year 1 before proceeding or concurrent to Year 2 degree program.

Conditions for obtaining a degree

- Students must successfully complete all subjects and achieve the total number of credits required by the program; AND
- Write and present the Honours Thesis Defense report successfully; AND
- Take and pass the Exit/state examination.

Year 1 (Marketing)

Year 2 (Marketing)

Year 3 (Marketing)

Year 4 (Marketing)

Career Opportunities

Graduates of this degree is equipped with the necessary knowledge, skills and practical expertise to work in a wide range of industries and in both public and private sectors. Our Marketing degree graduates can work in either the manufacturing or service organisations in positions such as: