MSc in Marketing
The MSc Marketing is an excellent 15 months program with a curriculum to develop strategic and innovative marketers to formulate strategies and plans in developing successful products and services in a digital world. The whole learning experience culminates with the students having a real life opportunity to develop a marketing plan to launch a product/service into the market.
Consisting of 9 teaching modules and a final dissertation, students can complete the program within 15 months or 18 months if more time is needed. For a student to specialise in the field of study, he/she is expected to attempt 4 specialised modules which include the dissertation/project.
Specialised modules – Marketing in a digital world*, Global Marketing Strategy*; Service Marketing; Brand Management (Choose 3)