East Asia Management University
Personal messages from the leaders who founded and guide East Asia Management University — their vision for EAMU and for every student who joins us.
Prof. James Chua
Vice Chancellor
Vice Chancellor, EAMU
A very warm welcome! This is your Vice Chancellor from the East Asia Management University in Phnom Penh, Cambodia. It is with great pride that I introduce you to our university—Cambodia’s leading institution for inclusive, world-class education, and home to one of the top management schools. Here, we are more than just a place of learning. We are a launchpad for future leaders and professionals.
Our mission is clear: to equip graduates not only with academic excellence, but with the skills, mindset, and character to thrive in a fast-changing, AI-driven world. That’s why we embrace a holistic education framework, cultivating in our students what we call the 6 Cs: they become competent in their fields, confident in their abilities, filled with curiosity to explore, driven by commitment, inspired to be creative, and empowered with strong communication skills. These are the traits that employers seek and that society needs.
At our university, we welcome students from all walks of life. We celebrate diversity, and we stand for access, inclusion, and opportunity. Our graduates are not just job-ready—they are career-ready, life-ready, and future-ready. So to our young dreamers and future change agents out there, I invite you to begin your journey with us. Together, let us shape not just your future, but the future of this country and the region.
I look forward to welcoming you to East Asia Management University.
Dr. Andrew Chua
Founder
Founder, EAMU
EAMU opens its doors as Cambodia’s latest university dedicated to become a great and iconic internationally recognised university in this nation that excels in teaching, research, and in human resources development and producing leaders of tomorrow through its transformative education and multi-disciplinary research.
The University aims to produce broad-based, creative and entrepreneurial leaders for the knowledge-based economy. The University is committed to an interactive, participative and technologically enabled learning environment. Towards this end, it will provide a rewarding and challenging environment for faculty, staff and students to kindle and sustain a passion for excellence.
EAMU will provide a transformative education by being a specialised university focuses on Management, Social Sciences and Technology, and their intersection by:
EAMU’s aspirations to be a high quality, English-medium tertiary education institution delivering industry-relevant and modern future digital skills, comes in at a time of Cambodia’s rapid and dynamic advancement into a modern progressive economy and an actively contributing member of the ASEAN community. The University builds upon and expands our recent five year contributions through the PENSS (Prime Minister EASB National Scholarship Scheme) and ECOMS (EASB Cambodia Overseas Merit Scholarships. ) These prestigious and much sought after scholarships have seen over 100 of Cambodia’s best public and private High School students graduated with internationally recognised and accredited degrees from EAMU’s mother university campus (EAIM in Singapore).
We see the future for Cambodia as rosy and full of boundless opportunities especially for its young people. We strongly believe that EAMU’s modern, fully equipped and digitally resourced campus will help them access to modern knowledge as a key resource and holistic learning in a TNE (Transnational Education) environment. It will stimulate the generation of ideas, innovations and wealth creative solutions that will greatly benefit Cambodia’s economy, businesses and society. Here we are dedicated to educate and train Cambodia’s future business and public sector leaders to be empowered with the 4Cs of professional success – Competent, Confident, Committed and Creative. They will be much-sought after graduates who can work in fields where they will be valued both for their specialised knowledge, technological professionalism and for their ability to research, communicate and solve problems.
EAMU will build on the alliances and collaborative partnerships with Cambodia business, government, and other research institutions to ensure the on-going relevance of our academic programmes and the continued excellence of our teaching, learning and research.
We look forward to welcoming you to EAMU.
Professor Emerita Dr. Veronica Bamber
MA MBA PhD PFHEA
1st Chancellor
1st Chancellor, EAMU
MA MBA PhD PFHEA
East Asia Management University, Phnom Penh, Cambodia is honoured and privileged to appoint Professor Emerita Dr Veronica Bamber, MA MBA PhD PFHEA from Scotland, UK as our inaugural Chancellor. Prof. Dr. Bamber graduated with a PhD from Lancaster University, MBA from UWIST, Cardiff, and MA from St Andrews University. She is also a Principal Fellow of the Higher Education Academy.
Prof. Dr. Bamber is an experienced academic, with 40 years’ teaching undergraduate and postgraduate students and academic staff in 6 UK universities and in a range of partner institutions. She has also supervised and examined PhD work, and led faculty development programmes across Europe, the Middle East, Morocco, India, Nepal and Siberia, and enhancement activities in New Zealand and South Africa. She is an experienced quality reviewer. As a researcher, she has generated around 40 publications, 30 keynote addresses, and 40 seminar presentations.
Prof. Dr. Bamber is an Accreditor for Advance HE, involved in recognising academic achievement in Fellowships at various levels. As Academic Advisor for HTMi Switzerland (2020-2023), she provided support for quality assurance and enhancement through curriculum development, programme validation and review, partnership relations, chairing examination boards, assessment design, and academic CPD. She promoted good practice in assessment, academic integrity, how to deal with AI, and in student research.As Director of the Centre for Academic Practice at Queen Margaret University, Edinburgh (2008-2019), she supported institutional learning and teaching strategy and led a team which developed academic staff, provided technology-enhanced learning, and supported students in their academic skills. This was preceded by 8 years leading academic enhancement at Heriot-Watt University, and 20 years as a Spanish lecturer in 4 other universities. She has been an External Examiner in 7 institutions.Dr. Bamber says “I am from a modest background, and I’m grateful for the opportunities that education created in my life. Over the years, I have had the privilege of working with many students who have been similarly stretched and fulfilled by education, so I’m passionate about the power of education to transform our lives and the societies we live in, and I am really looking forward to being part of EAMU’s educational work in Cambodia.”EAMU welcomes Chancellor Bamber to our EAMU community and looks forward to her leadership and guidance.