Business management studies provide an up-to-date appreciation of our today’s globally diverse, dynamic business environment in the provisions of either products, services or both. It encompasses the study of different types of organisations, private, public or non-profit, and their management approaches, processes and key considerations when interacting with environmental changes. This programme focuses on the key aspects of business and management theories and practices with particular emphasis on the students to develop a range of transferable individual and team skills. Students will be exposed to key functional areas of an organisation, namely planning and control, operations management, marketing, finance, human resources, and sales. It aims to develop graduates with a strong foundation in management and an enquiring mind to question contemporary business issues and change.
Graduates gain in-depth knowledge and understanding on the nature of business and of the core elements of business and management within the local and international contexts;
Equipped with sound knowledge and understanding of the key management theories, concepts and processes, namely planning, organising, leading and controlling, and on common functional areas of manufacturing and service organisations;
Develop key management skills that will enable graduates make sound informed decisions to tackle business and management problems using appropriate principles, methodologies and tools;
Develop good understanding of the roles and responsibilities of managers at different levels of an organization.
Demonstrate the ability to retain and deploy the knowledge and skills taught in lessons and practices with attention to details;
Demonstrate the ability to apply knowledge and skills with confidence and professionalism in case studies, practical situations and in real-life internship conditions when available.
Demonstrate good analytical and evaluative skills to solve structured and situational issues and problems through critical thinking, and logical sound reasoning;
Demonstrate ability to operate independently whilst also deploy effective communication and interpersonal skills to influence and operate as a team player and leader;
Display good personal discipline, time management and teamwork skills to achieve desired outcomes (shown in assessment results).
Lead marketing and sales teams to execute campaigns, achieve revenue targets, and strengthen customer relationships.
Execute securities trades on behalf of clients, providing investment advice and market analysis to support portfolio growth.
Bridge business needs and technical solutions by gathering requirements, modelling processes, and guiding system improvements.
Partner with organisations to diagnose operational challenges and design evidence-based solutions that improve performance.
Establish and independently operate a small enterprise, handling all aspects from sales and marketing to finance and customer service.
Identify and pursue new business opportunities, build strategic partnerships, and drive revenue growth in existing and new markets.
Evaluate insurance applications, assess risk exposure, and determine appropriate coverage terms and premium pricing.
Deliver lectures and tutorials, mentor students, and engage in scholarly research to advance knowledge in a chosen academic discipline.
