Marketing is essential for any business or organization that wants to succeed in the marketplace. Marketing combines creativity with analytical skills to understand how the customers would react, and how to reach out to them. Marketing is fundamentally about promoting the value of a thing/person to one or more people. It draws on the knowledge of psychology, anthropology, and even politics to anticipate what customers will need and generate the leads so that the sales team can follow up on them to close the deal. Our Marketing degree program adopts a case-based perspective, focusing on the applicability of theory to everyday marketing activities, and prepares students for a marketing career.
Demonstrate sound understanding on the roles and functions of marketing in organisations within the context of the local and global business environments
Apply knowledge and understanding in marketing theories, concepts and principles to apply and analyse in business and non-business situations;
Demonstrate sound understanding on the roles and responsibilities of marketers to be effective contributors as individuals and in teams in organisations.
Use the marketing knowledge and skills taught in lessons and practices with attention to detail;
Apply accounting knowledge and skills with confidence and professionalism in case studies, projects, and practical situations.
Analyze, evaluate and solve structured and situational marketing issues and problems through critical thinking, and logical sound reasoning;
Demonstrate effective communication and interpersonal skills to influence and operate as a team leader;
Display good personal discipline, time management, and teamwork skills to achieve desired outcomes (shown in assessment results).
Supervise marketing activities and teams, overseeing campaign execution, budget management, and performance reporting.
Lead and motivate sales teams to meet targets, manage key accounts, and implement strategies that grow revenue and market share.
Drive sales growth across an assigned region by managing field sales teams, developing client relationships, and executing regional strategies.
Manage depot operations including inbound and outbound logistics, staff coordination, vehicle scheduling, and compliance with safety standards.
Plan and oversee advertising campaigns across media channels, managing agency relationships, budgets, and campaign performance.
Develop and protect brand identity, ensuring consistent messaging and positioning that resonates with target audiences.
Plan and deliver marketing-driven events including product launches, trade shows, and brand activations to increase awareness and leads.
Lead national sales strategy, manage regional sales teams, and drive revenue growth across all business channels within a country.
Manage an organisation's public image, craft press communications, and build media relationships to shape positive brand perception.
Establish and independently operate a small enterprise, handling all aspects from sales and marketing to finance and customer service.
Advise organizations on improving efficiency.
Oversee service delivery teams, ensuring customer satisfaction, service quality, and continuous improvement across operations.
Deliver lectures and tutorials, mentor students, and engage in scholarly research to advance knowledge in a chosen academic discipline.
Plan and execute targeted marketing campaigns across digital and traditional channels to drive brand awareness and customer engagement.
