Marketing is essential for any business or organization that wants to succeed in the marketplace. Marketing combines creativity with analytical skills to understand how the customers would react, and how to reach out to them. Marketing is fundamentally about promoting the value of a thing/person to one or more people. It draws on the knowledge of psychology, anthropology, and even politics to anticipate what customers will need and generate the leads so that the sales team can follow up on them to close the deal.
Our Marketing degree program adopts a case-based perspective, focusing on the applicability of theory to everyday marketing activities, and prepares students for a marketing career.
To enter EAMU, students are required to provide the required documents and meet the criteria for admission as follows:
a) Admission documents requirements
b) Academic requirements for admission to Year 1
The Alternate student admission pathway entry requirements are directed at matured adults who have acquired sufficient working experience and competencies to contribute in quality learning in the classrooms.
c) Academic requirements for Transfer-in students into Year 2
*Note: all Transfer-in applications need to be approved by MoEYS and may result in additional bridging subjects of Year 1 before proceeding or concurrent to Year 2 degree program.
Conditions for obtaining a degree
PLO1. Demonstrate sound understanding on the roles and functions of marketing in organisations within the context of the local and global business environments
PLO2. Apply knowledge and understanding in marketing theories, concepts and principles to apply and analyse in business and non-business situations;
PL03. Demonstrate sound understanding on the roles and responsibilities of marketers to be effective contributors as individuals and in teams in organisations.
PLO4. Use the marketing knowledge and skills taught in lessons and practices with attention to detail;
PLO5. Apply accounting knowledge and skills with confidence and professionalism in case studies, projects, and practical situations.
PLO6. Analyze, evaluate and solve structured and situational marketing issues and problems through critical thinking, and logical sound reasoning;
PLO7. Demonstrate effective communication and interpersonal skills to influence and operate as a team leader;
PLO8. Display good personal discipline, time management, and teamwork skills to achieve desired outcomes (shown in assessment results).
Graduates of this degree is equipped with the necessary knowledge, skills and practical expertise to work in a wide range of industries and in both public and private sectors. Our Marketing degree graduates can work in either the manufacturing or service organisations in positions such as:
East Asia Management University (EAMU)is a private international university established in 2019 with a city campus in Phnom Penh, Cambodia.