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Research

Student Theses

Final-year research by EAMU graduates, tackling real questions facing Cambodian businesses, consumers and industries. Each thesis is supervised by EAMU faculty and submitted in partial fulfilment of an honours degree.

Showing 5 of 18 theses. Clear filters

  1. CHANN Sophea

    BSc (Hons) in Hospitality and Tourism Management

    To Investigate the Impact of Service Quality on Customer Satisfaction and Its Relationship to Guest Revisit and it Impact on Brand Loyalty in the Hospitality Industry in Phnom Penh, Cambodia

    Supervised by Prof. Reinaldo Jude Aromin Wong · March 2026

    The following study will dive into the impact of Service Quality on customer satisfaction and the connection with brand loyalty in the hospitality industry in Phnom Penh, Cambodia (Prum, S., 2024). As the capital of…

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  2. EAV Kirilundi

    BSc (Hons) in Hospitality and Tourism Management

    To Investigate the Impact of Social Media Marketing on Guest Booking Decisions and the Impact on Guest Satisfaction and Its Relationship on Competitive Advantage in Hospitality Industry in Phnom Penh (Cambodia)

    Supervised by Prof. Reinaldo Jude Aromin Wong · March 2026

    This study investigates the impact of social media marketing on guest booking decisions within Phnom Penh, Cambodia’s lodging sector (Ou et al., 2024). With the rapid expansion of digital platforms such as Facebook,…

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  3. HANG Sothrithychey

    BSc (Hons) in Hospitality and Tourism Management

    The Impact of Sustainability Practices (e.g., Social, Economic, and Cultural) on Customer Attraction and Impact on Guest Re-visit in Hospitality Industry in Cambodia

    Supervised by Prof. Reinaldo Jude Aromin Wong · March 2026

    This study investigates the impact of sustainability practices, social, economic, environmental, and cultural, on customer attraction and guest re-visit intentions in Cambodia’s hospitality industry. While prior…

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  4. SOK Sariya

    BSc (Hons) in Hospitality and Tourism Management

    Investigating the Innovation Resistance and The Barriers to Adopt Sustainable Accommodations by Undergraduates in Phnom Penh, Cambodia

    Supervised by Prof. Reinaldo Jude Aromin Wong · April 2025

    In recent years, environmental sustainability has been raised as a global concern (Department of Economic and Social Affairs, n.d.; Franzen & Bahr, 2024; World Economic Forum, 2024) influencing various industries'…

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  5. VETH Saphya

    BSc (Hons) in Hospitality and Tourism Management

    Investigating the Impact of Service Quality and Expectancy-Disconfirmation on Customer Satisfaction and its Relationship to Staff Turnover in the Hospitality Industry in Phnom Penh, Cambodia

    Supervised by Prof. Reinaldo Jude Aromin Wong · April 2025

    The hospitality industry in Cambodia is one of the major contributors to Cambodia’s economic growth, positioning it as the prominent tourist destination in South East Asia (SEA) (B2B Cambodia, 2024a; GARDE, 2022).…

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