Student Theses

Research

Student Theses

Final-year research by EAMU graduates, tackling real questions facing Cambodian businesses, consumers and industries. Each thesis is supervised by EAMU faculty and submitted in partial fulfilment of an honours degree.

VATHNA Thavary
BSc (Hons) in Accounting
An Investigation of Environmental, Social, and Governance (ESG) Disclosures and Their Impact on Stakeholder Trust and Perceived Financial Performance in Phnom Penh, Cambodia
Supervised by Assoc. Prof. Koh Yeok Boon Roland · May 2026
Environmental, Social, and Governance (ESG) disclosures have become a central component of non-financial reporting in modern accounting practice. Yet empirical evidence on how ESG disclosures function as quality and…
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CHANN Sophea
BSc (Hons) in Hospitality and Tourism Management
To Investigate the Impact of Service Quality on Customer Satisfaction and Its Relationship to Guest Revisit and it Impact on Brand Loyalty in the Hospitality Industry in Phnom Penh, Cambodia
Supervised by Prof. Reinaldo Jude Aromin Wong · March 2026
The following study will dive into the impact of Service Quality on customer satisfaction and the connection with brand loyalty in the hospitality industry in Phnom Penh, Cambodia (Prum, S., 2024). As the capital of…
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EAV Kirilundi
BSc (Hons) in Hospitality and Tourism Management
To Investigate the Impact of Social Media Marketing on Guest Booking Decisions and the Impact on Guest Satisfaction and Its Relationship on Competitive Advantage in Hospitality Industry in Phnom Penh (Cambodia)
Supervised by Prof. Reinaldo Jude Aromin Wong · March 2026
This study investigates the impact of social media marketing on guest booking decisions within Phnom Penh, Cambodia’s lodging sector (Ou et al., 2024). With the rapid expansion of digital platforms such as Facebook,…
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HANG Sothrithychey
BSc (Hons) in Hospitality and Tourism Management
The Impact of Sustainability Practices (e.g., Social, Economic, and Cultural) on Customer Attraction and Impact on Guest Re-visit in Hospitality Industry in Cambodia
Supervised by Prof. Reinaldo Jude Aromin Wong · March 2026
This study investigates the impact of sustainability practices, social, economic, environmental, and cultural, on customer attraction and guest re-visit intentions in Cambodia’s hospitality industry. While prior…
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KHEANG David
BSc (Hons) in Business Information System
Impact of Security features (Biometric Logins, MFA, OTP) on Trust and Adoption of Mobile Banking Applications: An Urban Phnom Penh Perspective
Supervised by Assoc. Prof. G.T. Bakyaraj · March 2026
Mobile banking has expanded rapidly in Phnom Penh, offering users convenient access to financial services through smartphones. Despite this growth, concerns related to security, privacy, and unauthorized access continue…
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KUONG Chhayheng
BSc (Hons) in Accounting
An Investigation of Investor Trust in Audited Financial Reports and Its Impact on Investment Consideration in the Cambodia Securities Exchange (CSX)
Supervised by Assoc. Prof. Koh Yeok Boon Roland · March 2026
Despite more than a decade of operation, investor participation and liquidity in the Cambodia Securities Exchange (CSX) remain limited. While existing discussions often emphasize structural constraints, financial…
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LAY Sreynit
BSc (Hons) in Business Management
To Investigate the Factors (Price, Quality, and Trust) of Online Clothing Businesses on Consumer Purchase Decisions and Their Impact on Gaining Competitive Advantage in Cambodia
Supervised by Mr. Nasir Riaz · March 2026
The rapid growth of online clothing shopping has transformed consumer purchasing behavior, particularly in emerging markets such as Cambodia. Despite increasing adoption, consumer repurchase intention remains uncertain…
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LONG Vicheka
BSc (Hons) in Business Information System
To Investigate the Influence of UX/UI Design Features (Visual Appeal, Navigation, Personalisation) on Customer Experience and Impact on Purchase Decision in Food Delivery Applications in Phnom Penh, Cambodia
Supervised by Assoc. Prof. G.T. Bakyaraj · March 2026
The rapid growth of food delivery applications has transformed consumption behaviour in urban areas, particularly in emerging digital economies such as Cambodia. As competition intensifies among platforms, user…
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SENG Kanika
BSc (Hons) in Business Management
To Investigate the Use of Mobile Banking Applications (Security, Convenience, Trust) on Customer Satisfaction and Impact on Competitive Advantage in Phnom Penh, Cambodia
Supervised by Mr. Nasir Riaz · March 2026
The rapid growth of mobile banking applications has transformed the way customers access financial services, particularly in developing economies such as Cambodia. In Phnom Penh, mobile banking has become an essential…
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SOK Yav
BSc (Hons) in Business Management
Investigating How Digital Skills (ICT Literacy, Digital Communication Skills, and Technical Skills) Enhance the Employability of Business Graduates in Phnom Penh, Cambodia
Supervised by Prof. James Chua · March 2026
As Cambodia accelerates its transition toward a digital economy, employers increasingly expect business graduates to demonstrate work-ready digital competence across routine productivity tools, professional digital…
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VAT Soveha
BSc (Hons) in Business Information System
Trust in Cloud Storage Security and Its Effect on Usage Frequency: A Cambodia-Based Study
Supervised by Assoc. Prof. G.T. Bakyaraj · March 2026
Cloud storage has become a key part of today’s digital world, helping individuals and organizations store, access, and share data more easily across devices. In Cambodia, services like Google Drive, OneDrive, Dropbox,…
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CHEA Sokpisedth
BSc (Hons) in Accounting
The State of Financial Literacy in Cambodia
Supervised by Assoc. Prof. Koh Yeok Boon Roland · April 2025
This study investigates the current state of financial literacy in Cambodia, with a specific focus on its influence on personal financial decision-making and broader economic development. In light of Cambodia’s low…
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LAO Kimtong
BSc (Hons) in Business Management
A Cashless Future in Phnom Penh: Exploring the Factors to Mobile Banking Adoption
Supervised by Assoc. Prof. Koh Yeok Boon Roland · April 2025
A Cashless Future in Phnom Penh explores the determinants driving mobile banking adoption in Cambodia’s capital. This study employs a quantitative survey of 496 mobile banking users to examine how technological…
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RAKSMEY Chanpisey
BSc (Hons) in Business Management
Assessing the Impact of Digital Literacy on Employment Among Business School Bachelor Graduates in Phnom Penh
Supervised by Mr. Seng Ou · April 2025
This study examines digital literacy's impact on employment outcomes among bachelor graduates from business schools in Phnom Penh. This research also explores the relationship between technological access, socioeconomic…
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ROUY Ai Ling
BSc (Hons) in Accounting
Exploring the Factors Influencing Credit Card Adoption: A Case Study of Cambodian Adults
Supervised by Assoc. Prof. Koh Yeok Boon Roland · April 2025
The adoption of credit cards in Cambodia remains limited despite the country's ongoing economic development, digital transformation, and expanding financial infrastructure. This study explores the primary factors that…
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SOK Sariya
BSc (Hons) in Hospitality and Tourism Management
Investigating the Innovation Resistance and The Barriers to Adopt Sustainable Accommodations by Undergraduates in Phnom Penh, Cambodia
Supervised by Prof. Reinaldo Jude Aromin Wong · April 2025
In recent years, environmental sustainability has been raised as a global concern (Department of Economic and Social Affairs, n.d.; Franzen & Bahr, 2024; World Economic Forum, 2024) influencing various industries'…
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SOTH Puthipisey
BSc (Hons) in Accounting
Consumer Preferences in the Digital Age: The Influence Factors of E-commerce on Online Shopping Habits of Urban Cambodian in Phnom Penh
Supervised by Assoc. Prof. Koh Yeok Boon Roland · April 2025
The rapid growth of e-commerce in Cambodia, particularly in urban areas like Phnom Penh, presents both opportunities and challenges in understanding consumer behavior in the digital marketplace. This study examines the…
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VETH Saphya
BSc (Hons) in Hospitality and Tourism Management
Investigating the Impact of Service Quality and Expectancy-Disconfirmation on Customer Satisfaction and its Relationship to Staff Turnover in the Hospitality Industry in Phnom Penh, Cambodia
Supervised by Prof. Reinaldo Jude Aromin Wong · April 2025
The hospitality industry in Cambodia is one of the major contributors to Cambodia’s economic growth, positioning it as the prominent tourist destination in South East Asia (SEA) (B2B Cambodia, 2024a; GARDE, 2022).…
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An Investigation of Environmental, Social, and Governance (ESG) Disclosures and Their Impact on Stakeholder Trust and Perceived Financial Performance in Phnom Penh, Cambodia

To Investigate the Impact of Service Quality on Customer Satisfaction and Its Relationship to Guest Revisit and it Impact on Brand Loyalty in the Hospitality Industry in Phnom Penh, Cambodia

To Investigate the Impact of Social Media Marketing on Guest Booking Decisions and the Impact on Guest Satisfaction and Its Relationship on Competitive Advantage in Hospitality Industry in Phnom Penh (Cambodia)

The Impact of Sustainability Practices (e.g., Social, Economic, and Cultural) on Customer Attraction and Impact on Guest Re-visit in Hospitality Industry in Cambodia

Impact of Security features (Biometric Logins, MFA, OTP) on Trust and Adoption of Mobile Banking Applications: An Urban Phnom Penh Perspective

An Investigation of Investor Trust in Audited Financial Reports and Its Impact on Investment Consideration in the Cambodia Securities Exchange (CSX)

To Investigate the Factors (Price, Quality, and Trust) of Online Clothing Businesses on Consumer Purchase Decisions and Their Impact on Gaining Competitive Advantage in Cambodia

To Investigate the Influence of UX/UI Design Features (Visual Appeal, Navigation, Personalisation) on Customer Experience and Impact on Purchase Decision in Food Delivery Applications in Phnom Penh, Cambodia

To Investigate the Use of Mobile Banking Applications (Security, Convenience, Trust) on Customer Satisfaction and Impact on Competitive Advantage in Phnom Penh, Cambodia

Investigating How Digital Skills (ICT Literacy, Digital Communication Skills, and Technical Skills) Enhance the Employability of Business Graduates in Phnom Penh, Cambodia

Trust in Cloud Storage Security and Its Effect on Usage Frequency: A Cambodia-Based Study

The State of Financial Literacy in Cambodia

A Cashless Future in Phnom Penh: Exploring the Factors to Mobile Banking Adoption

Assessing the Impact of Digital Literacy on Employment Among Business School Bachelor Graduates in Phnom Penh

Exploring the Factors Influencing Credit Card Adoption: A Case Study of Cambodian Adults

Investigating the Innovation Resistance and The Barriers to Adopt Sustainable Accommodations by Undergraduates in Phnom Penh, Cambodia

Consumer Preferences in the Digital Age: The Influence Factors of E-commerce on Online Shopping Habits of Urban Cambodian in Phnom Penh

Investigating the Impact of Service Quality and Expectancy-Disconfirmation on Customer Satisfaction and its Relationship to Staff Turnover in the Hospitality Industry in Phnom Penh, Cambodia