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Research

Student Theses

Final-year research by EAMU graduates, tackling real questions facing Cambodian businesses, consumers and industries. Each thesis is supervised by EAMU faculty and submitted in partial fulfilment of an honours degree.

Showing 5 of 18 theses. Clear filters

  1. LAY Sreynit

    BSc (Hons) in Business Management

    To Investigate the Factors (Price, Quality, and Trust) of Online Clothing Businesses on Consumer Purchase Decisions and Their Impact on Gaining Competitive Advantage in Cambodia

    Supervised by Mr. Nasir Riaz · March 2026

    The rapid growth of online clothing shopping has transformed consumer purchasing behavior, particularly in emerging markets such as Cambodia. Despite increasing adoption, consumer repurchase intention remains uncertain…

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  2. SENG Kanika

    BSc (Hons) in Business Management

    To Investigate the Use of Mobile Banking Applications (Security, Convenience, Trust) on Customer Satisfaction and Impact on Competitive Advantage in Phnom Penh, Cambodia

    Supervised by Mr. Nasir Riaz · March 2026

    The rapid growth of mobile banking applications has transformed the way customers access financial services, particularly in developing economies such as Cambodia. In Phnom Penh, mobile banking has become an essential…

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  3. SOK Yav

    BSc (Hons) in Business Management

    Investigating How Digital Skills (ICT Literacy, Digital Communication Skills, and Technical Skills) Enhance the Employability of Business Graduates in Phnom Penh, Cambodia

    Supervised by Prof. James Chua · March 2026

    As Cambodia accelerates its transition toward a digital economy, employers increasingly expect business graduates to demonstrate work-ready digital competence across routine productivity tools, professional digital…

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  4. LAO Kimtong

    BSc (Hons) in Business Management

    A Cashless Future in Phnom Penh: Exploring the Factors to Mobile Banking Adoption

    Supervised by Assoc. Prof. Koh Yeok Boon Roland · April 2025

    A Cashless Future in Phnom Penh explores the determinants driving mobile banking adoption in Cambodia’s capital. This study employs a quantitative survey of 496 mobile banking users to examine how technological…

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  5. RAKSMEY Chanpisey

    BSc (Hons) in Business Management

    Assessing the Impact of Digital Literacy on Employment Among Business School Bachelor Graduates in Phnom Penh

    Supervised by Mr. Seng Ou · April 2025

    This study examines digital literacy's impact on employment outcomes among bachelor graduates from business schools in Phnom Penh. This research also explores the relationship between technological access, socioeconomic…

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