Marketing

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BA (Hons) in Marketing Year 2

Programme Objectives

Marketing is essential for any business or organization that want to be successful in the marketplace. Marketing combine creativity with analytical skills to understand how the customers would react, and how to reach out to them. Marketing is fundamentally about promoting the value of a thing/person to one or more people. It draws on the knowledge of psychology, anthropology, and even politics to anticipate what customers are going to need, generate the leads so that the sales team could follow up on them to close the deal.

Our Marketing degree program adopts a case-based perspective, focusing on the applicability of theory to everyday marketing activities, and prepares students for a marketing career.

Subjects

Year II

1. Management in Actions
2. Principles of Marketing
3. Consumer Behaviour
4. Innovation & Entrepreneurship
5. Quantitative Analysis
6. Managing Social Media
7. International Business Environment
8. Business Law

Career Opportunities

Graduates of this degree is equipped with the necessary knowledge, skills and practical expertise to work in a wide range of industries and in both public and private sectors. Our Marketing degree graduates can work in either the manufacturing or service organisations in positions such as:

Marketing Supervisor/ Manager

Brand Manager

Marketing Specialist

Sales Supervisor/ Manager

Event marketing coordinator/Manager

Business Development Manager

Regional Sales Manager

Country Sale Director

Business Consultant

Depot Manager

Public Relations Manager

Service Manager

Advertisement Manager

Small Business Owner

Lecturer

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