Marketing
BA (Hons) in Marketing Year 4
Programme Objectives
Marketing is essential for any business or organization that want to be successful in the marketplace. Marketing combine creativity with analytical skills to understand how the customers would react, and how to reach out to them. Marketing is fundamentally about promoting the value of a thing/person to one or more people. It draws on the knowledge of psychology, anthropology, and even politics to anticipate what customers are going to need, generate the leads so that the sales team could follow up on them to close the deal.
Our Marketing degree program adopts a case-based perspective, focusing on the applicability of theory to everyday marketing activities, and prepares students for a marketing career.
Subjects
Year IV
1. Exploring Strategy
2. E-Commerce
3. Retailing & Merchandising
4. Corporate Governance
5. Global Marketing
6. Research Methods
7. Honours Project/ Dissertation
Career Opportunities
Graduates of this degree is equipped with the necessary knowledge, skills and practical expertise to work in a wide range of industries and in both public and private sectors. Our Marketing degree graduates can work in either the manufacturing or service organisations in positions such as:
Marketing Supervisor/ Manager
Brand Manager
Marketing Specialist
Sales Supervisor/ Manager
Event marketing coordinator/Manager
Business Development Manager
Regional Sales Manager
Country Sale Director
Business Consultant
Depot Manager
Public Relations Manager
Service Manager
Advertisement Manager
Small Business Owner
Lecturer
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